Floor graphics offer a unique way to communicate messages or advertise products while utilizing valuable floor space. They are used in high-traffic areas such as retail stores, airports, and event venues.

A print shop can help businesses use this valuable marketing space by producing durable floor graphics that withstand heavy foot traffic. Here is how a printing service creates durable floor graphics for high-traffic areas:

Material Selection

A print shop may suggest the use of materials that are suitable for high-traffic areas. The material should be able to withstand both indoor and outdoor environments. These materials have anti-slip properties to enhance safety. Some commonly used materials include vinyl, PVC, and polyester film.

These durable materials withstand constant foot traffic without losing their vibrant colors or message. Heavy-duty vinyl with adhesive backing is a quality choice for floor graphics as it can be easily applied and removed without leaving residue.

Lamination

Lamination is sealing the printed material between layers of film to protect it from scratches, wear and tear, and exposure to UV rays. Using lamination can increase the lifespan of floor graphics in high-traffic areas.

Matte or gloss finishes are available for lamination, depending on the desired look and feel of the graphic. A textured or non-skid laminate is applied to the graphic to enhance slip resistance and prevent accidents.

Specialized Printing Techniques

Printing services may also use specialized printing techniques to improve the durability of floor graphics. These techniques include solvent printing and UV-curable ink printing. Solvent printing uses inks resistant to water and fading, making them suitable for outdoor use.

UV-curable ink printing creates a stronger bond between the ink and substrate, resulting in graphics that can withstand heavy foot traffic and chemical exposure. These specialized printing techniques contribute to the longevity and effectiveness of floor graphics, making them a cost-effective advertising solution.

Proper Installation

Installing floor graphics requires a clean and dry surface free from any debris or moisture that may affect the adhesion of the graphic. The graphic must have a smooth surface to lay flat and avoid bubbles or wrinkles.

Trained professionals use specialized tools and techniques for a proper installation that will prolong the lifespan of floor graphics. High-traffic areas such as retail stores and event venues require periodic maintenance to protect the graphics.

Heavy-duty Customization

Floor graphics may also be customized for heavy-duty use, such as in warehouse and industrial environments. These custom graphics are designed to withstand extreme temperatures, cleaning chemicals, and heavy machinery without losing their vibrant colors or adhesion.

They may also be made with anti-slip properties to improve safety in these work environments. Reputable print shops offer heavy-duty custom floor graphics that meet specific industrial and commercial use requirements.

Scratch-resistant Decals

Print shops produce scratch-resistant floor decals that withstand the wear and tear associated with high foot traffic. These decals maintain their appearance and messaging despite constant usage. They are also resistant to cleaning chemicals and may be easily cleaned with a damp cloth or mop.

This makes them ideal for use in restaurants, retail stores, and hospitals for advertising, wayfinding, and other informational purposes. Durable floor graphics are an effective way to capture customer attention and advertise your products and services.

High-resolution Printing

The quality of the print job for floor graphics determines the longevity and effectiveness of the graphic. A print shop uses high-resolution printing technology for floor graphics to produce crisp, clear images and texts.

High-resolution printing allows for more intricate designs and detailed artwork, making floor graphics a versatile marketing tool. Floor graphics are designed and printed in various sizes and shapes to enhance branding and product promotion.

Partner With a Print Shop for Quality Floor Graphics

Durable floor graphics can withstand foot and vehicle traffic, making it a versatile and long-lasting marketing tool. They also resist moisture, scratches, and fading, maintaining a vibrant appearance with heavy use.

A print shop can provide high-quality materials for a tailored finish that withstands wear and tear. They use modern printing techniques to increase brand visibility and memorability and create a professional look that reflects the brand’s message and values. Contact a reputable printing service to discuss options for custom floor graphics that will help elevate your brand today.